Resources

Megan Neubauer

Pick-Your-Own Farming shares Megan Neubauer's firsthand account of transitioning a struggling market-farm operation into a successful pick-your-own model. Drawing from her experience co-founding Pure Land Farm with her father, the book explains how inviting visitors to harvest their own produce improved profitability, and allowed the farm to focus more fully on growing food.

Will Guidara

Drawing on his experience transforming a restaurant into one of the world's best, Will Guidara shows how hospitality extends far beyond customer service and can become a powerful competitive advantage. For farm-based tourism operators, it offers practical inspiration for turning ordinary visits into experiences guests talk about, share with friends, and return to again and again.

B. Joseph Pine II & James H. Gilmore

Explores how businesses create value by moving beyond products and services to design memorable experiences. The authors explain why people are increasingly willing to pay for meaningful moments and how businesses can intentionally stage experiences that engage visitors on emotional, educational, and sensory levels.

Priya Parker

Offers practical ideas for creating stronger connections among guests, fostering engagement, and making events more memorable. Farm operators who host workshops, dinners, festivals, retreats, or community events will find valuable insights into how thoughtful hosting can transform a simple gathering into something truly meaningful.

Jonah Berger

Marketing professor Jonah Berger explores why some ideas, products, stories, and experiences spread while others go unnoticed. Drawing on research and real-world examples, he introduces practical principles that help explain word-of-mouth marketing and social sharing.

Hosted by Jennifer Ross, The Agritourist Podcast highlights inspiring people, places, and ideas shaping agriculture and local food systems. Drawing on her background in marketing, education, and organic farming, Jennifer explores agritourism and the innovative entrepreneurs helping strengthen connections between farmers and the communities they serve.

What does it take to make travel better for people and the planet? Join travel writer Erin Hynes, podcast producer Kattie Laur, and their guests as they explore their curiosities about what truly makes travel and tourism responsible.

Hosted by Ali Cox, an agriculture marketing visionary and founder of Noble West, Farm to Fame explores how farms and food businesses can build memorable brands that connect with consumers. Through conversations on storytelling, marketing, positioning, and business growth, the podcast offers a fresh perspective on turning agricultural products into brands people know, trust, and remember.

Presented by AgExpert, this podcast features Canadian farmers and ag entrepreneurs navigating change—succession, diversification, risk, and innovation. While not tourism-specific, many episodes apply to adding experiences, hosting visitors, and managing growth.

Hosted by Tracy Brunet, Impact Farming delivers practical insights for farm businesses from leading advisors, experts, and industry professionals across Canada. Episodes focus on the management, growth, profitability, and long-term sustainability of family farms, helping producers make informed decisions and build resilient operations for future generations.

Tourism AI Podcast explores how artificial intelligence is being applied across the tourism sector. Hosted by Peter Pilarski, the podcast features conversations with industry experts on practical use cases, implementation considerations, and emerging trends in AI for tourism.