About Curated Fields
Rooted in Canadian agriculture. Helping more people discover and connect with farms and rural places.
Dahlia Orcajada
Curator and Digital Strategist
Rather than chasing trends or marketing hype, Curated Fields focuses on strengthening digital foundations through strategy, storytelling, visibility resources, and practical guidance that helps the right people find you and take the next step.
Behind Curated Fields is Dahlia Orcajada, a Calgary-based marketing and communications professional with more than 15 years of experience leading digital strategy, content, and website initiatives. Her work brings together a passion for farm experiences and fostering meaningful connections between people and place.
Alongside client work, Dahlia is also building Farm Charm, a curated collection of farm experiences across Western Canada that connects curious visitors with the farms, families, and rural communities behind them.
The mission is simple: help more people visit farms, buy local, and support rural communities.
WHAT GUIDES OUR WORK
Core Values
Curiosity
Meaningful discovery begins with curiosity: about the land, the people behind it, and the stories that connect them.
Connection
Stronger connections between people, places, and agricultural systems create stronger communities.
Restoration
Time spent in nature, on farms, and in rural places has the power to restore perspective and well-being.
Stewardship
Supporting the people and places that care for the land and contribute to resilient local economies.
Why Visibility Matters
Engaging the next generation
Building visibility isn't just about marketing. Farms don't simply need more customers. They need opportunities to connect with the people who care about the future of agriculture: curious visitors, conscious consumers, and families looking for a deeper connection to where their food comes from.
When rural businesses become easier to find, more visitors arrive, more stories get shared, and more people have the opportunity to connect with agriculture in meaningful ways.
CURRENTLY EXPLORING
Topics We Can Explore Together
- Agritourism and farm visitor experiences
- AI visibility and discoverability
- Search and local discovery
- Farm and food business marketing
- Rural storytelling
- Media centres and content libraries
- Website development and management
- Digital strategy
IN MOTION
FEATURED PROJECT
ROOTED IN WESTERN CANADA
Farm Charm
A curated collection of meaningful farm experiences across Alberta, British Columbia, Manitoba, and Saskatchewan.
From farm stays to U-picks, learning journeys, and seasonal events, Farm Charm spotlights countryside experiences worth slowing down for.
WHAT'S NEXT
Collaboration Opportunities
Whether you're exploring a new idea, improving your website, or navigating how people discover businesses in the age of AI, it all starts with a conversation.
If your work helps connect people with food, rural places, or meaningful farm experiences, we'd love to hear your story.